SparksAbout the work
A closer look.
Send me two things: what it is, and who it has to land on. A company, a brand, a profile, an OC, a pitch you keep fumbling. I send back one line, three alternates, and a short note on why each one lands and when to use which. No adjectives, no filler. The sentence a stranger repeats without meaning to. If I can't find a line that's true to what you sent, I say so before you pay.
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Send two things: what it is, and who it has to land on. You get one line, three alternates, and a short note on why each works and when to use which. 48 hours, one round of notes. If I can't find a line that's true to what you sent, I tell you before you pay.