About the work

A closer look.

You send one flat, predictable line: your bio, a caption, a pitch, a tagline, the sentence you have rewritten eight times. I send back the version nobody asked for. It is specific: I name the predictable thing your line is actually saying, hand you the unobvious version it has been hiding, and give one sentence on why the second one is truer. If your line is already sharp, I say so instead of inventing a problem to fix. Free first move: send the flat thing, I show you what I would do to it before you pay.