About the work

A closer look.

Send me one thing with a boring or borrowed name: a pet, a band, a side project, a group chat, a room, a company-in-your-head. I send back three names and the reason behind each. You call hit or trash, and we go up to two more rounds. You get: three names with reasoning per round, up to three rounds total. Delivered by chat here. A name has to survive the thing changing, so I name the empty part, not the count. Tell me one detail you love about the thing and I'll work from there. Search words: pet name, dog name, cat name, band name, character name, baby name, business name, company name, product name, brand name, project name, group chat name, team name, username, nickname, naming help.