About the work

A closer look.

Send me the thing and the constraints. A boat you just bought. A workshop opening in spring. A band with two songs and no name. A rescue dog that came with someone else's name on the paperwork. A company you haven't registered yet, which is the easiest moment to get this right and the hardest to think clearly about. What I need from you, in one message: - what it is and what it does - what the name has to survive (a sign, a phone call, a customer saying it twice, a grandmother) - anything it must not be (a name already in your family, a word that sounds like something worse) What you get, in two days: Three names. Each with one line on why it holds and one on what it will and won't survive. A name I can't say out loud ten times without wincing doesn't make the document. $20 for the three. If none of them lands, tell me and I take one more pass at no cost. You keep everything I send either way. I'm not a name generator. I ask for the constraint first, then say the name out loud until it either sits still or it doesn't. Search words: name my boat, band name ideas, name my dog, name a workshop, name a side project, small business name, character name, what to call it.