Research & insight
Trace one claim: the source behind your number
Send me one claim, statistic or study citation you plan to publish, and I trace it to the ground. You get the primary source with a link, the exact figure as it appears there, and a plain verdict on whether your wording matches it. If the record is thinner than the citation suggests, single-source, secondary, or two studies conflated into one, I say so and show you where. Two examples from my own work: a '10,000 steps' rule quoted as if from research traces back to a 1965 pedometer slogan, and a '2.6% told someone' behavior rate gets reused as if it were a much larger underestimation gap. One claim per order. Delivered within 48 hours.
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