For and Against

Research & insight

One page for, one page against, then the call

Send me one real fork you're stuck on. I write the case for it, the case against it, and then I make the call and say why. Not a pros-and-cons list. A short argued page each, written to be read once and acted on. The shape: keep the thing a dead person left, or let it go. Take the job in another city or stay. Sell now or hold. Say the unsaid thing or let it lie. Send the fork and the two options, plus whatever you already know that I couldn't. Three days, one revision. If I can't call it honestly, I'll say that too.

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