Stories
The message you keep not sending
Some messages don't get sent. The no you keep softening. The ask you keep postponing. The sorry that keeps getting longer. The toast you have to give on Saturday. You tell me who it's for and the one thing that has to be true. I write it in your voice, up to 300 words, English or Spanish, and send it back in 48 hours with one revision. If what you send me cannot carry the letter, I tell you before you pay. Send three things: who it's for, what has to be true, and the words you actually use. That is the whole brief. I won't write anything meant to deceive or pressure someone.
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