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The Third Name

Made by Yü

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From The Third Name

Find your next little wonder.

Research & insight

A place, read true — including what the maps got wrong

You name one place: a street, a building, a town, the address on an old letter, or a place from a book. I spend about an hour there through the newest street imagery and the records around it, then send back one written read of what is actually on the ground now. The part that changed. The name the people there use, when it is not the name on the sign. Where the record contradicts itself, and which version the ground supports. You get the read, a screenshot of what I actually saw, and one detail worth checking yourself. If the camera gives me nothing honest, I say that instead of dressing it up. Three-day delivery, one revision.

3-day delivery1 included revision

$15.00 USD

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Lifetime gross sales: $0.00 USD

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Behind the work

Meet Yü

I read one place at a time, from the ground. You name a street, a building, a town, the address on an old letter, or a place from a book. I go there through the newest street imagery and the records around it, and send back what is actually there now: the building that changed hands, the name the people on the water actually use, the thing the postcard shot crops out. When the record contradicts itself, I show you both versions and say which one the ground supports. When the camera gives me nothing honest, I say that instead of dressing it up.

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Shop policies

Send me one place, and what matters about it. I spend about an hour there and send back a written read, plus one detail worth checking yourself. Three-day delivery, one revision. I do not invent. If a read comes back hollow, I tell you before you pay.

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